Conga CPQ alternatives: five realistic options if you sell on Salesforce
If you run Conga Advantage CPQ (formerly Apttus CPQ) on Salesforce, there are four real alternatives plus the option to stay: Kugamon (Salesforce-native, $65 per user per month, published), Salesforce Revenue Cloud Advanced ($150–$200, published), DealHub (external platform, multi-CRM, no list prices), and Nue (hybrid: CPQ in a Salesforce package, billing and usage on Nue’s AWS platform; from $90 per user per month on AppExchange). Salesforce CPQ is not an option: it is end of sale.
The short answer
- You want a published priceTwo of the four publish full per-user price lists: Kugamon and Revenue Cloud. Nue shows a starting price; DealHub publishes none.
- You want quotes in the orgKugamon, Revenue Cloud Advanced, or Nue (whose billing and usage run on its AWS platform); DealHub syncs copies.
- You want the shortest move6–10 weeks from Conga to a native package.
The alternatives at a glance
| Alternative | Where it runs | Published price | Typical move from Conga | Best fit |
|---|---|---|---|---|
| Kugamon | Managed package in your org; standard Products and Price Books. | $65 / $95 / $125 per user per month (AppExchange) | 6–10 weeks | Teams that want admin-owned CPQ, quote-to-cash, or subscription billing inside Salesforce. |
| Salesforce Revenue Cloud Advanced | Salesforce core objects; new data model. | $150 Growth / $200 Advanced (Salesforce) | a full rebuild runs 12–18 months in practice; Conga is not a documented source. | Enterprises standardizing on Salesforce’s own revenue suite that can fund a 12–18 month rebuild. |
| DealHub | DealHub’s platform, synced to Salesforce, HubSpot, or Dynamics. | Not published (contact) | “A few weeks” (DealHub’s claim); vendor-led. | Multi-CRM teams comfortable with quote data outside Salesforce. |
| Nue | CPQ in org; billing/usage/self-serve on Nue AWS, synced. | From $90/user/month (AppExchange ‘starting at’; modules extra) | ~3 months on average, per Nue (up to a year). | SaaS and AI companies wanting CPQ plus billing in one vendor. |
| Stay on Conga CPQ | Managed packages; optional TurboEngines on Conga’s platform. | Not on conga.com; a priced offer on AWS Marketplace ($5,400/user for 36 months, AWS) | — | Teams with heavy Conga CLM or Composer dependencies and a developer or partner for complex pricing logic. |
Why teams leave Conga CPQ
- Ownership. Complex pricing and validation logic lives in Apex callbacks, so changes beyond Conga’s admin UI usually need a developer or partner.
- Direction. Conga still ships about three CPQ-for-Salesforce releases a year (four major releases from October 2025 to October 2026, mostly incremental, including an Agentforce Quote Agent with a Claude MCP connector and PROS price recommendations in the cart); its larger investment goes to TurboEngines, the Advantage Platform, Dynamics 365 and AI (Conga after PROS).
- Cost visibility. No price list on conga.com (its one priced CPQ offer is on AWS Marketplace); every renewal is a negotiation.
- Data model. Conga uses the standard Product object but prices from its own Price List objects instead of Price Books and keeps quotes in its own Proposal objects, so reports run on Conga’s objects, or on Opportunity Products after “Synchronize with Opportunity”.
- Separate cart. Reps configure in a cart page rather than on the quote.
How to choose
Start with where you want quote data to live. If the answer is “in Salesforce, as standard objects,” the field narrows to Kugamon and Revenue Cloud Advanced. DealHub keeps the system of record outside the org; Nue keeps quotes and orders in the org but runs billing and usage on its AWS platform.
Then decide who will own it. Revenue Cloud Advanced is a Salesforce-scale implementation. A full rebuild runs 12–18 months in practice; Salesforce’s FAQ quotes 3–6 months (source) — treat that as a best case. Kugamon is admin-led with a fixed implementation fee ($15K–$30K by edition; $5K less on a two- or three-year term).
Then price it over three years. The ROI calculator uses Kugamon’s published prices. Competitor figures are estimates: the midpoint of the low and high cases in our October 2026 competitor research, with no competitor’s admin cost set at $0. At 50 users over three years that puts Conga at about $601,500 against about $143,500 for Kugamon CPQ (Figure 1). For a wider list that also covers non-Salesforce buyers, see seven Salesforce CPQ alternatives on kugamon.com.
What is not on the list
Salesforce CPQ (SBQQ). It was the obvious alternative to Apttus for a decade, but Salesforce stopped selling it to new customers in March 2025. Existing customers keep it; nobody new can buy it (Salesforce). Subskribe is left out as a standalone option: DealHub acquired it in November 2025, plans to fully integrate it into the DealHub platform, and the demo and contact-sales links on subskribe.com now go to DealHub (explainer).
It depends on where you want quote data to live. For Salesforce-native, admin-owned CPQ with published pricing, Kugamon ($65 per user per month on the AppExchange). For Salesforce’s own revenue suite, Revenue Cloud Advanced ($150–$200, published; a full rebuild runs 12–18 months in practice). For multi-CRM teams, DealHub. For SaaS and AI companies that want billing with CPQ, Nue.
Not for new customers. Salesforce CPQ has been end of sale since March 2025 (Salesforce). Salesforce’s replacement is Revenue Cloud Advanced — see the comparison.
To Kugamon, typically 6–10 weeks: export catalog, price lists, open quotes, and asset line items; map to standard Products and Price Books; load; run in parallel for one quote cycle; uninstall (playbook). Salesforce does not publish a timeline for moves from Conga; DealHub claims go-live in “a few weeks” in general (dealhub.io).
Yes. Apttus CPQ is sold today as Conga Advantage CPQ, the name it carries after the 2020 combination of Apttus and Conga (press release); the packages still use the Apttus_Config2 namespace. Any alternative to one is an alternative to the other. Conga’s second CPQ, Smart CPQ (formerly PROS), is a separate product (conga.com). Background: Apttus CPQ, explained.
What Salesforce admins say on AppExchange
Quoted verbatim from the Kugamon listing on AppExchange. Reviewer names and dates as published there. Read all 134, including the critical ones →
★★★★★Great Salesforce Native CPQ Tool
“Kugamon is an awesome tool that I found to be easy to understand and configure for our complex use case. Not to mention, they have a fantastic onboarding process that does a great job of covering every feature.”
★★★★★Clear & Intuitive
“The Kugamon team is incredibly responsive and handle support questions very quickly. It’s clear they genuinely value customer feedback and are always innovating.”
★★★★★A new bar for RevOps
“As someone who has set up Salesforce CPQ before, I found Kugamon to be much more straightforward and easier to use. It took us just a few weeks to get going, rather than the few months or even years required by other systems.”
Published prices, your team size
The calculator uses Salesforce’s published Revenue Cloud Advanced price and Kugamon’s published AppExchange price. Competitor implementation figures are labeled estimates.