Migrate from Conga CPQ (formerly Apttus) to Kugamon: the playbook
Conga CPQ — formerly Apttus — ships as ten managed packages, prices from its own Price List objects rather than standard Price Books, and increasingly runs pricing on Conga’s compute platform under a separate TurboEngines licence. Kugamon is one package on your standard objects, admin-owned, $65 per user per month, typically 6–10 weeks to migrate.
Should you leave Conga CPQ?
- Conga CLM, Composer or Sign is load-bearing and an SI is on retainerStaying on Conga is defensible — ask where pricing will run in two years
- Pricing changes wait for a partner and renewals get harderKugamon fits — admin-owned, standard Price Books, published price
- You are unsure whether you run Apttus-era packagesCheck namespaces first: Apttus CPQ data model
Where you are
Conga is PE-owned, product-stagnant, and SI-dependent — one admin holds the institutional knowledge, and renewals get harder every year. Kugamon is the #1 rated native Salesforce CPQ — admin-owned, native Salesforce Products and Price Books, no proprietary data model.
Your Conga (formerly Apttus) deployment is one resignation away from a crisis. One admin holds the institutional knowledge for a sprawling configuration that lives in proprietary Conga objects, not native Salesforce. Implementation costs ran 2–3× license fees. Annual renewals get harder and support gets thinner. Conga is PE-owned (Thoma Bravo) and completed its acquisition of PROS’s B2B business on February 2, 2026 — a large platform to integrate on top of an already sprawling one. Conga after the PROS acquisition →
Kugamon is the way out. The #1 rated CPQ on AppExchange, built on native Salesforce Products and Price Books — no proprietary data model, no SI partner required, no admin lock-in. Any Salesforce admin can manage Kugamon. Conga does not publish pricing; the calculator compares three-year cost with every Conga figure labeled as an estimate.
What you leave, what you gain
| What you leave behind | What you get with Kugamon |
|---|---|
| Admin burnout: Conga requires a dedicated admin who becomes a single point of failure — when that person leaves, the system becomes unmaintainable | Admin-owned configuration — any Salesforce admin can manage Kugamon without an SI or dedicated CPQ specialist |
| Shelfware risk: Conga's complexity leads to partial implementations — organizations pay six-figure annual licenses for tools used by fewer than 20% of their sales force | Uses native Salesforce Products and Price Books — zero duplicate maintenance, zero proprietary data model |
| Separate, proprietary Product and Price Book systems diverge from Salesforce native — creating double-maintenance | Adoption is built into the product: Lightning-native, rep-friendly workflows prevent the Excel-reversion pattern |
| Implementation requires dedicated Salesforce developers and SI partners — no admin-driven path exists | Built for Lightning from day one — not retrofitted from legacy Apttus architecture |
| Cost of ownership: implementation typically runs 2–3× license fees, with complex upgrades requiring additional SI involvement | Fixed-fee implementation — $15K–$30K depending on edition, $5K less on a multi-year term (see the calculator for your TCO) |
Where your data lives, before and after
Conga’s packages live in your org, but its pricing objects are its own — and with TurboEngines, pricing computation can leave the org entirely.
What moves, and what gets rebuilt
Products are standard and move. Conga Price Lists become Price Books; proposals, bundles, rules and assets are rebuilt.
The migration, step by step
- Catalog & Rules Inventory
Export Conga product catalog, pricing matrices, and configuration rules. Document any custom objects, triggers, or Apex code used for CPQ logic.
- Native SF Price Book Alignment
Migrate Conga's proprietary product/price records to native Salesforce Products and Price Books that Kugamon directly extends. This is the core step.
- Rule Rebuild in Kugamon
Recreate configuration rules, discount schedules, and approval workflows using Kugamon's Setup Wizard. Prioritize highest-volume rules first.
- Extended Parallel Testing
Run Conga and Kugamon in parallel for 3–4 weeks. Complex Conga configurations warrant extra validation time before full cutover.
- Phased Cutover
Roll out by product line or team. Conga complexity often benefits from phased go-live rather than a single cutover date.
What it costs over three years
Conga is built on a proprietary data model that diverges from native Salesforce — it has its own Products, its own Price Books, and its own configuration language. Kugamon extends the native Salesforce data model directly: same Products, same Price Books, same security model. The result is a lower three-year cost in the calculator’s labeled comparison (Conga does not publish pricing, so its figures are estimates), no SI partner required, and any Salesforce admin can manage it.
Most Conga-to-Kugamon migrations complete in 6–10 weeks. Conga deployments are typically the most complex starting state we see — lots of proprietary configuration, custom Apex extensions, and SI-built playbooks — but our migration team has done this many times. The Price Book alignment is the most time-consuming step; everything downstream of that is faster than building from scratch.
We’re hearing the same concerns from a lot of customers. Conga is PE-owned (Thoma Bravo) and completed its acquisition of PROS’s B2B business on February 2, 2026 — a large integration on top of an already sprawling platform. Support engagement at renewal time has gotten more aggressive. We don’t make claims about competitor business stability, but the pattern customers describe is consistent: support delays at renewal, fewer roadmap commitments, more pressure to move to higher-tier SKUs. If that’s what you’re seeing, the calculator on this page will show what a switch to Kugamon would save you.
Your Conga admin is more than ready. Kugamon is configured through the standard Salesforce admin interface — point-and-click, same security model, same deployment patterns. Most Conga admins describe the experience as “finally normal Salesforce work.” You don’t need a Kugamon specialist; you need a Salesforce admin, which you already have.
Most Kugamon migrations complete in 4–8 weeks — against the 12–18 months a Revenue Cloud Advanced rebuild takes in practice. We've been building Salesforce-native CPQ since 2009, across 150+ companies. We know where the traps are, and we've built a proven process to avoid them. You keep your Salesforce data, your product catalog, and your pricing rules. We handle the rest.
For Salesforce CPQ customers, your data stays in Salesforce — because Kugamon is in Salesforce. There's no database migration, no export-import, no data mapping to an external system. Your product catalog, price books, quotes, and order history remain exactly where they are. For teams migrating from outside Salesforce — including DealHub, Nue, Conga, or a custom-built CPQ — Kugamon supports data imports to bring your product catalog, pricing, and historical quote data into Salesforce. Either way, we've done it before and we'll guide you through it.
How long would yours take?
Readiness check
Twelve questions about your catalog, pricing logic, approvals and integrations. Returns a timeline range.
Take the check →Object mapper
Where every Salesforce CPQ, Conga, Revenue Cloud Advanced, DealHub and Nue object lands — and what has no equivalent.
Look up an object →3-year cost
Published prices where they exist, labelled estimates where they do not, at your user count.
Open the calculator →Nothing is submitted and no email is asked for — all three run in your browser. 134 public AppExchange reviews are on the reviews page.
See your migration plan
Published timelines by source platform, a fixed implementation fee, and a calculator that labels every estimate.