CPQ comparison matrix: six platforms, fifteen dimensions, every cell sourced
Every CPQ a Salesforce team evaluates in 2026 on one table: Salesforce CPQ, Revenue Cloud Advanced, Kugamon, Conga CPQ, DealHub and Nue (Subskribe is now DealHub). Fifteen dimensions, a source per row, and “not published” wherever a vendor publishes nothing. Two vendors publish full per-user price lists (Salesforce and Kugamon); one publishes a fixed implementation fee.
The matrix
Scroll horizontally on small screens. Bold figures are published; everything else is a description or “not published”.
| Dimension | Salesforce CPQ | Revenue Cloud Adv. | Kugamon | Conga CPQ | DealHub | Nue | Source |
|---|---|---|---|---|---|---|---|
| Vendor | Salesforce | Salesforce | Kugamon LLC (2009) | Conga (Thoma Bravo) | DealHub (2014) | Nue.io (2019) | salesforce thomabravo wikipedia nue.io |
| Commercial status | End of sale (Mar 2025); supported | Actively sold | Actively sold | Actively sold | Actively sold | Actively sold | salesforce |
| Runs where | In your org (package) | In your org (core) | In your org (package) | In your org (10 packages) + optional off-platform engine | DealHub cloud, synced | CPQ in org; billing/usage/self-serve on Nue AWS, synced | conga docs dealhub appexchange nue.io |
| System of record | Your org | Your org | Your org | Your org | DealHub | Your org, per Nue (billing and usage on Nue AWS, synced) | nue.io |
| Catalog / pricing objects | Std Products + Price Books, SBQQ rules | Attribute catalog, pricing procedures | Std Products + Price Books | Std Products + Conga Price Lists | DealHub catalog | Std Products + Price Books, plus Nue price tags/plugins | sf help conga docs |
| Pricing engine | In-org (rules, QCP) | In-org (procedures) | In-org | In-org, or TurboPricing off-platform | DealHub | Nue | salesforce conga docs |
| Subscriptions / install base | SBQQ Subscription + Contract | Assets | kuga_sub Subscription, auto-renewal opps | Asset Line Items | DealHub subscriptions | Nue subscriptions | sf help |
| Billing included | No (separate package) | Not included; Revenue Cloud Billing is separate (quote-only) | Yes (QTC / Sub Billing editions) | Separate Conga Billing | Scale package only | Available; separately priced add-on module | salesforce appexchange dealhub |
| CRM coverage | Salesforce | Salesforce | Salesforce | Salesforce; Dynamics 365 and SAP via Smart CPQ (Advantage CPQ on Dynamics in early access) | Salesforce, HubSpot, Dynamics | Salesforce | conga conga press dealhub |
| Admin model | Admin (frozen product) | 12–18 month rebuild in practice | Admin | Admin UI; complex logic in Apex callbacks (developer or partner) | Vendor console | Vendor console | — |
| Published price / user / mo | Not sold to new customers (no published price) | $150 / $200 pub | $65–$125 pub | Not on conga.com; a priced offer on AWS Marketplace ($5,400/user for 36 months) | Not published | From $90/user/month (AppExchange ‘starting at’; modules extra) | salesforce appexchange aws nue appexchange |
| Published implementation | — | Not published (12–18 mo rebuild in practice) | $15K–$30K fixed fee by edition, $5K less on a 2- or 3-year term pub | Not published (3–6 months typical, per Conga) | Not published (‘a few weeks’, DealHub’s claim) | Not published | salesforce appexchange conga dealhub |
| Support | Salesforce Success Plans | Standard incl.; Premier 30% of net licence | Standard incl. (9–6 PT, 48 h); Nights & Weekends and Dedicated tiers extra | Not published | No SLA published (advertises 24/7 global support) | Not published | salesforce kugamon dealhub |
| Documentation | Single PDF (online retired Jul 2026) | Current | Current | Current | Current | Current | sf kb |
| Typical move to Kugamon | 4–8 wks | 4–8 wks | — | 6–10 wks | 4–6 wks | 3–6 wks | hub |
| Free trial | No | No | 30 days (AppExchange) | No | No | No | salesforce appexchange |
How to read it
- Runs where / system of record are the rows that matter most for reporting and Agentforce: if the authoritative record is outside the org, an integration stands between your AI and your quotes. The five-question test expands on this.
- Published price is a fact, not a judgement. Vendors that quote every deal may be cheaper or dearer than the published ones; the point is that you cannot know until you ask.
- Typical move to Kugamon is Kugamon’s own published figure per source platform. CPQ → RCA runs 12–18 months in practice; no other vendor publishes a migration time.
- Documentation is on the list because Salesforce retired the online help for CPQ in July 2026 (KB 005388761); a frozen product with a single PDF is a real operational fact.
What is deliberately not in the matrix
Feature checklists. Every platform on this list can configure a bundle, apply a discount and generate a PDF; a row of green ticks tells you nothing. What differs is architecture, ownership, status and price transparency, so those are the rows. Customer counts and revenue figures are also absent: they are not published in comparable form, and we do not estimate them.
Two of the six publish full per-user price lists: Salesforce (Revenue Cloud, $150 Growth / $200 Advanced per user per month, pricing page) and Kugamon ($65 CPQ, $95 Quote to Cash or Subscription Management, $125 Subscription Billing, AppExchange). Salesforce CPQ is not sold to new customers and has no published list price. Nue shows a starting price on AppExchange ($90 per user per month; modules extra), Conga lists an offer only on AWS Marketplace ($5,400 per user for 36 months), and DealHub publishes none.
Salesforce CPQ, Revenue Cloud Advanced, Kugamon, and Conga CPQ (with the caveat that Conga’s optional TurboPricing moves computation off-platform, Conga docs). DealHub holds the system of record on its own platform and syncs copies into Salesforce. Nue is hybrid: its CPQ package writes quotes and orders to standard Salesforce records, while billing, usage rating and self-serve run on Nue’s AWS platform against a replicated copy that syncs back asynchronously (Nue).
DealHub acquired Subskribe on November 19, 2025 (explainer). Subskribe still runs as its own platform for existing customers; DealHub says it will be fully integrated into the DealHub platform but has published no date, and promised “no immediate impact” (DealHub). It is covered by the DealHub column and its own migration playbook.
What Salesforce admins say on AppExchange
Quoted verbatim from the Kugamon listing on AppExchange. Reviewer names and dates as published there. Read all 134, including the critical ones →
★★★★★Easy to understand, easy to implement
“This SFDC-native platform is lightweight but powerful, bringing the entire sales process onto one pane of glass. No more disconnected Opportunities and Quotes/Orders, no more fractured approval processes, just more control over everything. Implementation is a breeze.”
★★★★★Great Salesforce Native CPQ Tool
“Kugamon is an awesome tool that I found to be easy to understand and configure for our complex use case. Not to mention, they have a fantastic onboarding process that does a great job of covering every feature.”
★★★★★Clear & Intuitive
“The Kugamon team is incredibly responsive and handle support questions very quickly. It’s clear they genuinely value customer feedback and are always innovating.”
Published prices, your team size
The calculator uses Salesforce’s published Revenue Cloud Advanced price and Kugamon’s published AppExchange price. Competitor implementation figures are labeled estimates.