Conga CPQ vs DealHub: where the data lives, who owns it, what each publishes
Conga CPQ runs inside your Salesforce org as ten managed packages, priced from Conga’s own Price List objects, with an optional TurboPricing engine on Conga’s platform. DealHub runs entirely outside the CRM and syncs quotes back to Salesforce, HubSpot or Dynamics. Neither publishes a price. The choice is mostly about where you want the system of record.
Which fits
- Salesforce is your only CRM and Conga CLM or Composer is load-bearingConga keeps the data in your org; ask where pricing will run
- You run more than one CRM and want one quoting layer across themDealHub is built for that
- Salesforce is your only CRM and you want standard objects, admin-ownedNeither — see a Salesforce-native CPQ
Side by side
| Dimension | Conga CPQ | DealHub | Source |
|---|---|---|---|
| Owner | Conga (Thoma Bravo majority since 2018); acquired PROS B2B, Feb 2026. | DealHub; founded 2014; $100M Riverwood round Jan 2026; acquired Subskribe Nov 2025. | thomabravo.com wikipedia.org |
| Where it runs | Managed packages in your Salesforce org; optional TurboPricing/TurboConfig on Conga’s compute platform. | DealHub’s cloud; syncs to the CRM. | conga docs dealhub.io |
| CRM coverage | Salesforce (plus a separate Advantage Platform product). | Salesforce, HubSpot, Microsoft Dynamics. | conga docs dealhub.io |
| System of record for quotes | Your org (Apttus_Proposal objects). | DealHub; a synced copy in the CRM. | conga docs |
| Pricing data | Conga Price List / Price List Item objects. | DealHub catalog and rules. | conga docs |
| Admin surface | Salesforce Setup plus Conga settings; usually SI-maintained. | DealHub admin console. | — |
| Published price | Not published contact | Not published contact | conga.com dealhub.io |
| Typical move to Kugamon | 6–10 weeks | 4–6 weeks | playbook · playbook |
Where the data lives
This is the whole difference in one picture.
What that means in practice
- Reporting and AI. Agentforce and standard reports see Conga’s records directly; with DealHub they see the synced copy.
- Ownership of change. Conga implementations are typically SI-maintained; DealHub changes happen in DealHub’s console. Neither is admin-in-Setup.
- Leaving. From Conga, export proposals and asset line items from the org. From DealHub, export from the platform first and treat the CRM copies as a cross-check.
- Price. Neither publishes one. Compare the quotes you receive against the two that do: Kugamon and Revenue Cloud.
Conga CPQ installs as managed packages in your org (native packaging) with an optional off-platform pricing engine (Conga docs). DealHub is a standalone platform with a Salesforce integration (dealhub.io). Under the strict definition — every revenue object a Salesforce record, no external system of record — neither fully qualifies; Conga is closer. See the five-question test.
Neither publishes list pricing; both quote each deal (Conga · DealHub). Published comparables: Kugamon $65–$125 per user per month (AppExchange); Salesforce Revenue Cloud $150–$200 (Salesforce).
Yes, functionally — DealHub covers configuration, pricing, quoting and subscription billing. The trade is moving your system of record from inside the org to DealHub’s platform. If Salesforce is your only CRM, a native alternative avoids that trade.
What Salesforce admins say on AppExchange
Quoted verbatim from the Kugamon listing on AppExchange. Reviewer names and dates as published there. Read all 134, including the critical ones →
★★★★★Clear & Intuitive
“The Kugamon team is incredibly responsive and handle support questions very quickly. It’s clear they genuinely value customer feedback and are always innovating.”
★★★★★A new bar for RevOps
“As someone who has set up Salesforce CPQ before, I found Kugamon to be much more straightforward and easier to use. It took us just a few weeks to get going, rather than the few months or even years required by other systems.”
★★★★★Easy to understand, easy to implement
“This SFDC-native platform is lightweight but powerful, bringing the entire sales process onto one pane of glass. No more disconnected Opportunities and Quotes/Orders, no more fractured approval processes, just more control over everything. Implementation is a breeze.”
Published prices, your team size
The calculator uses Salesforce’s published Revenue Cloud Advanced price and Kugamon’s published AppExchange price. Competitor implementation figures are labeled estimates.