Conga CPQ vs Salesforce CPQ: a 2026 comparison for admins and buyers
Conga CPQ is a multi-package product that Conga still sells and still develops, with an optional off-platform pricing engine. Salesforce CPQ is a single managed package that Salesforce stopped selling in March 2025 and no longer enhances. One is moving away from your org; the other is standing still inside it. Here is the full comparison.
The short answer
- You are on CongaSalesforce CPQ is end of sale; it is not a destination.
- You are on Salesforce CPQConga adds Price Lists and a second admin skill set; weigh it against native options.
- You want the objectsFigure 1; both are in-org managed packages.
Ten dimensions, with sources
| Dimension | Conga CPQ | Salesforce CPQ (SBQQ) | Source |
|---|---|---|---|
| Vendor | Conga (Thoma Bravo majority owner). | Salesforce. | Thoma Bravo |
| Status | Sold and developed. | End of sale (March 2025). Not end of life. Maintenance only. | Salesforce |
| Packaging | Ten managed packages for standalone CPQ, installed in order: Base Library, CLM, Quote Management, Configuration & Pricing, integrations, API, Setup. | One managed package (SBQQ), with optional Advanced Approvals and Billing packages. | Conga docs · Salesforce Help |
| Pricing engine | In-org, or TurboPricing on Conga’s compute platform (separate license; data syncs on a schedule, on demand or through Change Data Capture). | In-org: price rules, discount schedules, Quote Calculator Plugin scripts. | Conga docs · Salesforce |
| Configurator | Constraint rules, option groups, attribute rules; TurboConfig optional. | Product rules, option constraints, configuration attributes. | Conga docs · CPQ dev guide |
| Quote object | Apttus_Proposal__Proposal__c with a separate cart (ProductConfiguration). | SBQQ__Quote__c with quote lines edited in the Quote Line Editor. | Conga docs · Salesforce Help |
| List pricing data | Standard Product object, but prices from Conga Price Lists and Price List Items, not Price Books. | Standard Salesforce Price Books. | Conga docs |
| Install base | Asset Line Items. | Subscriptions and Contracts (SBQQ). | Salesforce Help |
| Documentation | Online, current. | Online help retired July 2026; single PDF remains. | KB 005388761 |
| Published price | Not on conga.com; a priced offer on AWS Marketplace ($5,400/user for 36 months). Custom quote. | Not sold to new customers (no published price). | Conga · AWS Marketplace · Salesforce |
What the differences mean day to day
Ownership of change. Conga’s admin UI handles routine changes, but complex pricing and validation logic lives in Apex callbacks, so changes beyond it usually need a developer or partner; TurboEngines settings, if licensed, sit outside the org. Salesforce CPQ implementations are more often admin-maintained, but the product they maintain is frozen.
Where your data is. Both keep records in your Salesforce org. Conga’s pricing objects are its own; Salesforce CPQ’s list prices are standard Price Book Entries. That matters when you leave: standard objects move with you, package objects do not.
What you are paying for. Conga still ships about three CPQ-for-Salesforce releases a year (four major releases from October 2025 to October 2026, mostly incremental, including an Agentforce Quote Agent with a Claude MCP connector and PROS price recommendations in the cart); its larger investment goes to TurboEngines, the Advantage Platform, Dynamics 365 and AI (Conga release notes). Salesforce is investing in Revenue Cloud Advanced, a different product with a different data model, priced at $150–$200 per user per month (Salesforce pricing).
If you run Conga CPQ
Ask your account team where pricing computation will run in two years and what the license for that looks like. Ask how many callback classes exist and who can read them. Then price the alternatives with your own numbers: the alternatives guide lists what is available, and the ROI calculator compares three-year cost using published Kugamon prices and labeled estimates for Conga.
If you run Salesforce CPQ
You are not being forced anywhere. Salesforce says existing customers can renew, add users, and receive support, and that there is no forced migration (Salesforce). The practical pressure is that nothing new arrives and the online documentation is gone. Your two exits are Revenue Cloud Advanced — a re-implementation that runs 12–18 months in practice — or a Salesforce-native alternative that keeps your standard Products and Price Books. The migration hub walks through both.
Conga Advantage CPQ for Salesforce installs as managed packages in your org, so quotes and configurations are Salesforce records. Its pricing and configuration engines can optionally run on Conga’s own compute platform (TurboPricing, TurboConfig), and Conga also hosts Advantage CPQ on its Advantage Platform (Conga docs). Conga’s second CPQ, Smart CPQ (formerly PROS), is CRM-agnostic (conga.com). So: native packaging, with an optional off-platform engine. Compare with what fully native looks like.
Yes. Salesforce describes CPQ as end of sale, not end of life: existing customers continue to receive support and critical fixes, can renew, and can add users. No end-of-life date has been announced. New features are not being added (Salesforce). See end of sale vs end of life.
Partly. Conga’s Salesforce package uses the standard Product object but prices from its own Price List and Price List Item objects instead of Price Books, and keeps quotes in its own Proposal objects (Conga package objects). Salesforce CPQ uses standard Price Books for list price and layers SBQQ price rules and discount schedules on top.
Conga completed the acquisition of PROS’s B2B business in February 2026. In July 2026 Conga made integrations to its PROS-derived Price Optimization & Management (POM) product available to all CPQ customers (Conga), and the October ’26 Salesforce release shows its price recommendations in the cart (release notes). POM is still a separate product and Conga hasn’t said how it is licensed; Smart CPQ (formerly PROS) stays a separate CPQ. Full analysis: Conga after the PROS acquisition.
What Salesforce admins say on AppExchange
Quoted verbatim from the Kugamon listing on AppExchange. Reviewer names and dates as published there. Read all 134, including the critical ones →
★★★★★Clear & Intuitive
“The Kugamon team is incredibly responsive and handle support questions very quickly. It’s clear they genuinely value customer feedback and are always innovating.”
★★★★★A new bar for RevOps
“As someone who has set up Salesforce CPQ before, I found Kugamon to be much more straightforward and easier to use. It took us just a few weeks to get going, rather than the few months or even years required by other systems.”
★★★★★Easy to understand, easy to implement
“This SFDC-native platform is lightweight but powerful, bringing the entire sales process onto one pane of glass. No more disconnected Opportunities and Quotes/Orders, no more fractured approval processes, just more control over everything. Implementation is a breeze.”
Published prices, your team size
The calculator uses Salesforce’s published Revenue Cloud Advanced price and Kugamon’s published AppExchange price. Competitor implementation figures are labeled estimates.