Apttus CPQ vs Salesforce CPQ: what each is in 2026, and what moving off either looks like
Both names describe products that peaked a product generation ago. Apttus CPQ is sold today as Conga CPQ, owned by Thoma Bravo-backed Conga. Salesforce CPQ (SBQQ) stopped being sold to new customers in March 2025 and gets no new features. If you run either, the question is not which is better — it is what you move to next.
The short answer
- You still search for thisApttus CPQ is Conga CPQ; Salesforce CPQ is end of sale.
- You are choosing between themNeither is a 2026 destination; compare the paths off each.
- You want the data-model differencePrice Lists vs Price Books; Figure 1.
The short version
| Dimension | Apttus CPQ (now Conga CPQ) | Salesforce CPQ (SBQQ) | Source |
|---|---|---|---|
| Current name and owner | Conga CPQ. Conga (Thoma Bravo majority since 2018; Apttus acquired Conga in 2020). | Salesforce CPQ. Salesforce (acquired SteelBrick, December 2015). | Thoma Bravo · Forbes |
| Commercial status | Actively sold by Conga. | End of sale since March 2025; not end of life. Existing customers can renew, add users, and get support. | Salesforce |
| New features | Conga roadmap: Advantage Platform, TurboEngines, PROS B2B pricing (acquired Feb 2026). | None — maintenance phase. | Salesforce · Kugamon |
| Where it runs | Managed packages in your org; pricing can be offloaded to Conga’s compute platform with TurboPricing (separate license). | Managed package in your org. | Conga docs · Salesforce |
| Namespace | Apttus_Config2, Apttus_Proposal. | SBQQ. | Conga docs · Salesforce Help |
| Pricing data | Conga Price List / Price List Item objects. | Standard Price Books plus SBQQ price rules and discount schedules. | Conga docs · Salesforce Help |
| Documentation | Current online documentation. | Online help retired July 2026 in favor of a single PDF. | Salesforce KB 005388761 |
| Published list price | Not published. | Not sold new; ~$75 per user per month historically quoted by third-party listings. | Conga |
Why people still search for this comparison
Most searches for “Apttus CPQ vs Salesforce CPQ” come from teams that chose one of them between 2016 and 2021 and are now being asked, by a renewal or a Salesforce account team, what comes next. The original comparison — Apttus’s deeper enterprise configuration against SteelBrick’s simpler native quoting — is history. What matters now is the exit.
From Salesforce CPQ, Salesforce’s intended path is Revenue Cloud Advanced, a 12–18 month rebuild in practice and prices at $150–$200 per user per month (Salesforce · pricing). From Conga CPQ, the vendor’s path is deeper into Conga’s own platform. Both are re-implementations, not upgrades.
What moving off each one involves
The mechanics are similar. The differences are in how much of your data already sits in standard Salesforce objects.
| Leaving Apttus / Conga CPQ | Leaving Salesforce CPQ | |
|---|---|---|
| Catalog | Products are standard Product2 records; option groups, attributes, and constraint rules are Conga objects that need mapping. | Products are standard Product2 records; options, features, and product rules are SBQQ objects that need mapping. |
| Pricing | Price Lists and Price List Items are Conga objects. Rebuild in standard Price Books. | List prices already sit in standard Price Books. Price rules, discount schedules, and QCP scripts need rebuilding. |
| Quotes and carts | Proposal and Product Configuration records. Migrate open quotes only. | SBQQ Quote and Quote Line records. Migrate open quotes only. |
| Install base | Asset Line Items. | SBQQ Subscriptions and Contracts. |
| Typical time to Kugamon | 6–10 weeks. | 4–8 weeks. |
Object-level detail: Apttus CPQ data model · What is SBQQ? · Salesforce CPQ data migration.
In 2026 the question is moot for buyers: Salesforce CPQ is no longer sold to new customers, and Apttus CPQ is sold as Conga CPQ. If you already run one, compare exits, not features. A full rebuild runs 12–18 months in practice (source); a move to a Salesforce-native alternative such as Kugamon typically takes 4–10 weeks depending on the source.
Both install as managed packages inside your org. Conga CPQ can additionally run pricing and configuration on Conga’s compute platform through TurboPricing and TurboConfig, which sync data with your org (Conga docs). Salesforce CPQ runs entirely inside the org. See what “Salesforce-native” actually means.
Neither publishes a current list price. Conga quotes each deal; Salesforce CPQ is no longer sold new and was historically quoted around $75 per user per month by third-party listings. Salesforce’s successor, Revenue Cloud Advanced, is $150 or $200 per user per month on its published pricing page. Kugamon publishes $65 on the AppExchange. Run your own numbers in the calculator.
Not as a new customer. Salesforce stopped selling CPQ licenses to new customers in March 2025 (Salesforce). The realistic destinations from Apttus / Conga CPQ are Conga’s own platform, Salesforce Revenue Cloud Advanced, or a Salesforce-native alternative — see Conga CPQ alternatives.
What Salesforce admins say on AppExchange
Quoted verbatim from the Kugamon listing on AppExchange. Reviewer names and dates as published there. Read all 134, including the critical ones →
★★★★★Great Salesforce Native CPQ Tool
“Kugamon is an awesome tool that I found to be easy to understand and configure for our complex use case. Not to mention, they have a fantastic onboarding process that does a great job of covering every feature.”
★★★★★Clear & Intuitive
“The Kugamon team is incredibly responsive and handle support questions very quickly. It’s clear they genuinely value customer feedback and are always innovating.”
★★★★★A new bar for RevOps
“As someone who has set up Salesforce CPQ before, I found Kugamon to be much more straightforward and easier to use. It took us just a few weeks to get going, rather than the few months or even years required by other systems.”
Published prices, your team size
The calculator uses Salesforce’s published Revenue Cloud Advanced price and Kugamon’s published AppExchange price. Competitor implementation figures are labeled estimates.