Salesforce CPQ end-of-sale timeline: what happened, when, and what has not
Salesforce CPQ began as SteelBrick, which Salesforce agreed to acquire in December 2015. Salesforce stopped selling CPQ to new customers in March 2025. On July 10, 2026 it published its definitive end-of-sale article and retired the online documentation in favor of a single PDF. No end-of-life date has been announced; existing customers can renew, add users, and receive support. Next: the Winter ’27 release on October 12, 2026 adds quoting to Revenue Cloud rather than CPQ, and a CPQ migration assistant is on Salesforce’s roadmap for December 2026.
The short answer
- You want the datesDec 2015 SteelBrick; Mar 2025 end of sale; Jul 2026 article and help retirement; Oct 12, 2026 Winter ’27 (no new CPQ features); Dec 2026 migration assistant target.
- You want the date that matters mostThere is no end-of-life date. Nothing in your contract changed.
- You are deciding when to actAt a renewal, deliberately; not on a deadline nobody has set.
The dated milestones
SBQQ namespace (Forbes).| Date | Event | Source |
|---|---|---|
| December 23, 2015 | Salesforce announces a definitive agreement to acquire SteelBrick, a CPQ built natively on the Salesforce platform (about $300M cash net of prior investment; $360M headline). The SteelBrick package becomes Salesforce CPQ; its namespace stays SBQQ. | Forbes · VentureBeat |
| March 2025 | End of sale. Salesforce stops selling new Salesforce CPQ licenses to new customers. Existing customers keep their licenses. | Kugamon explainer · Salesforce |
| July 10, 2026 | Salesforce publishes “Navigating the Future of Salesforce CPQ: Product End of Sale (Not End of Life)” by Annie Wright, VP of Product Marketing. It confirms: no forced migration; maintenance phase; Revenue Cloud Advanced is the successor; about 15% of RCA customers came from CPQ. | Salesforce |
| July 2026 | Online CPQ help articles retired in favor of a single PDF (KB 005388761). | Salesforce KB · Kugamon |
| September 16, 2026 | Salesforce’s end-of-sale page last modified (page metadata). | Salesforce |
| October 12, 2026 (scheduled) | Winter ’27 generally available. Its new quoting for buyers, partners and renewals ships in Revenue Cloud, not in Salesforce CPQ. | Salesforce · Kugamon |
| December 2026 (target) | Migration assistant for the CPQ managed package, configuration included, announced at the Dreamforce 2026 Revenue keynote. A roadmap date, not yet released. | Salesforce+ · CRM Hacker |
What has not happened
Also not happened: any change to existing contracts. Salesforce says end of sale “doesn’t” affect your current CPQ contract — you can continue using CPQ, renew, add users, and receive support under existing terms. Anyone telling you CPQ is “end of life” or “retired” is wrong on Salesforce’s own definition; see end of sale vs end of life.
What to expect next
Salesforce’s stated plan is a maintenance phase: support and critical fixes, no new features, and investment directed at Revenue Cloud Advanced and Revenue Cloud Billing. Under its retirement philosophy, an end-of-life announcement would come with notice. Practically, the constraints tighten before any date does: no new capability, a single PDF for documentation, and a shrinking pool of admins who still work in SBQQ.
Two dates are scheduled. The Winter ’27 release, generally available October 12, 2026, adds quoting for buyers, partners and renewals to Revenue Cloud (marketed as Agentforce Revenue Management from October 2025 until Salesforce restored the Revenue Cloud name on September 14, 2026), not to Salesforce CPQ (Salesforce). And at Dreamforce 2026 Salesforce put a migration assistant for the CPQ managed package, configuration included, on its roadmap for December 2026 (Salesforce+). That is a roadmap date, not a release; details in what Winter ’27 means for Salesforce CPQ customers. Neither is an end-of-life date: March 31, 2027, sometimes given as one on third-party blogs, has not been announced by Salesforce.
What that means for planning: you do not need to move on a deadline, but each renewal should be a deliberate decision. Options and timelines: migration hub. The neutral comparison with the successor: Salesforce CPQ vs Revenue Cloud Advanced.
March 2025. Salesforce stopped selling new CPQ licenses to new customers; existing customers keep their licenses and can renew and add users (Salesforce · explainer).
No end-of-life date has been announced. Salesforce says CPQ is in a maintenance phase: supported, no new features (Salesforce).
No. Salesforce has not announced that date or any end-of-life date for Salesforce CPQ. The date circulates on third-party blogs; Salesforce’s own explainer says no end-of-life date has been announced (Salesforce).
Not yet. Salesforce announced a migration assistant for the CPQ managed package at Dreamforce 2026, with a December 2026 target (Salesforce+). Until it ships, Salesforce names partner accelerators: Forsys RevRamp, IdeaHelix and Prodly.
Salesforce announced a definitive agreement to acquire SteelBrick on December 23, 2015 (Forbes). SteelBrick’s CPQ became Salesforce CPQ; the managed package kept the SBQQ namespace (What is SBQQ?).
In July 2026 Salesforce retired the online CPQ help articles in favor of a single PDF, documented in KB 005388761. Analysis: Salesforce CPQ documentation is gone.
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