Conga CPQ, explained: what it is, who owns it, what it publishes
Conga Advantage CPQ is the product formerly sold as Apttus CPQ. Thoma Bravo took a majority of Apttus in 2018; Apttus acquired Conga in 2020 and the company took the Conga name. On Salesforce it ships as ten managed packages in the Apttus_Config2 and Apttus_Proposal namespaces, uses the standard Product object but prices from its own Price List objects, and can run pricing on Conga’s compute platform under a separate TurboEngines licence. Conga publishes no price list on conga.com; its one priced CPQ offer is on AWS Marketplace. In February 2026 it completed the acquisition of PROS’s B2B business, and it now sells two CPQs: Advantage CPQ (formerly Apttus; Salesforce managed packages, also hosted on the Conga Advantage Platform) and Smart CPQ (formerly PROS; CRM-agnostic, aimed at manufacturers and distributors).
Ownership
What it is on Salesforce
Conga’s install guide lists ten packages for a standalone CPQ, installed in a fixed order: Base Library, Contract Lifecycle Management, Quote Management, Configuration & Pricing, Quote Configuration Integration, CPQ Api, two CLM integrations, Quote Asset Integration, and CPQ Setup (CPQ Packages). The Configuration & Pricing package uses the Apttus_Config2 namespace; quotes use Apttus_Proposal (API reference). It uses the standard Product object, but pricing comes from Conga Price List and Price List Item objects rather than standard Price Books (package objects).
What it publishes, and does not
| Item | Status | Source |
|---|---|---|
| Package structure and objects | Published | conga docs |
| TurboEngines licence requirement | Published | conga docs |
| Guided Selling deprecation (Feb ’26 release) | Published | conga docs |
| List price per user | Not on conga.com a priced offer on AWS Marketplace: $5,400 per user for 36 months, on a listing marked “Deployed on AWS” | conga.com aws marketplace |
| Implementation timeline | Published 3–6 months typical, per Conga | conga.com |
| Implementation cost | Not published | — |
Detail: Conga CPQ pricing and the object reference.
Your options if you run it
Stay, move within Conga (Advantage Platform, TurboEngines), or move to a Salesforce-native CPQ. The alternatives guide compares them; the migration playbook covers the 6–10 week move to Kugamon.
Yes. Apttus acquired Conga in May 2020 and the combined company took the Conga name (press release); the AppExchange listing is titled “Conga Advantage CPQ (formerly Apttus CPQ)” and the packages keep the Apttus namespaces. Since February 2026 Conga also sells a second, separate CPQ, Smart CPQ (formerly PROS), so confirm which one a proposal covers (conga.com).
Thoma Bravo has been the majority owner since its 2018 Apttus investment (press release); Apttus acquired Conga in 2020 (press release).
The packages and data do. Pricing and configuration computation can optionally run on Conga’s compute platform through TurboPricing and TurboConfig, each of which needs a separate licence (Conga docs).
Conga publishes no price list on conga.com (conga.com). Its AppExchange listing shows only a “starting at” per-user price for a default plan of undefined scope (AppExchange), and its one priced CPQ offer is on AWS Marketplace, $5,400 per user for 36 months (about $150 per user per month), on a listing marked “Deployed on AWS” (AWS Marketplace). That is one offer, not the Salesforce-package list price. Other third-party figures are not vendor-confirmed and are not repeated here. See Conga CPQ pricing.
What Salesforce admins say on AppExchange
Quoted verbatim from the Kugamon listing on AppExchange. Reviewer names and dates as published there. Read all 134, including the critical ones →
★★★★★Easy to understand, easy to implement
“This SFDC-native platform is lightweight but powerful, bringing the entire sales process onto one pane of glass. No more disconnected Opportunities and Quotes/Orders, no more fractured approval processes, just more control over everything. Implementation is a breeze.”
★★★★★Great Salesforce Native CPQ Tool
“Kugamon is an awesome tool that I found to be easy to understand and configure for our complex use case. Not to mention, they have a fantastic onboarding process that does a great job of covering every feature.”
★★★★★Clear & Intuitive
“The Kugamon team is incredibly responsive and handle support questions very quickly. It’s clear they genuinely value customer feedback and are always innovating.”
Published prices, your team size
The calculator uses Salesforce’s published Revenue Cloud Advanced price and Kugamon’s published AppExchange price. Competitor implementation figures are labeled estimates.