Conga CPQ pricing: what is published, what is not, and how to compare a quote
Conga publishes no price list on conga.com for Conga Advantage CPQ (formerly Apttus CPQ); its product page asks you to contact sales. Its one priced CPQ offer is on AWS Marketplace, $5,400 per user for 36 months (about $150 per user per month), on a listing marked “Deployed on AWS” — not the Salesforce-package list price. Other third-party listings circulate starting figures, but they are not vendor-confirmed and we do not repeat them. What is public: the package structure (eight required packages for standalone CPQ), the TurboPricing and TurboConfig engines, and Conga’s own guidance that a typical CPQ implementation takes 3–6 months. Compare any quote you receive against the two published price lists: Kugamon at $65 and Revenue Cloud at $150–$200 per user per month.
What Conga publishes
| Item | Published? | What is known | Source |
|---|---|---|---|
| List price per user | Not on conga.com | Custom quote via sales. Its AppExchange listing shows a “starting at” per-user price for a default plan without saying what it includes (AppExchange). Conga’s one priced CPQ offer is on AWS Marketplace: $5,400 per user for 36 months (about $150 per user per month), on a listing marked “Deployed on AWS”. It is not the Salesforce-package list price. | conga.com aws marketplace |
| Packaging | Yes | Eight required managed packages for standalone CPQ (ten with the CLM integrations), installed in a fixed order; more for Approvals, Deal Maximizer, Adobe Sign, platform sync. | conga docs |
| TurboPricing / TurboConfig | Yes (structure) | Licensing not published; ask your account executive. Moves pricing and configuration computation to Conga’s compute platform. | conga docs |
| Implementation timeline | Yes | 3–6 months typical, per Conga (6–12 weeks for SMBs, 9+ months for complex enterprise). | conga.com |
| Implementation cost | No | No rate card published. Complex pricing and validation logic lives in Apex callbacks, so changes beyond Conga’s admin UI usually need a developer or partner. | conga docs |
| Contract terms | No | Negotiated. | — |
| Ownership | Yes | Thoma Bravo majority owner since its 2018 Apttus investment; Apttus acquired Conga in 2020. Conga acquired PROS’s B2B business in February 2026 and now also sells Smart CPQ (formerly PROS). | thomabravo.com thomabravo.com kugamon.com |
What else you pay for
A Conga CPQ quote rarely covers the whole system. These may sit outside the CPQ licence; ask which ones the quote includes.
| Item | How it is sold | Source |
|---|---|---|
| TurboPricing and TurboConfig | Licensing not published; ask. Prices and configures large carts on Conga’s compute platform. | Conga docs |
| Conga Billing | Separate product: billing schedules, usage rating, invoices, credit memos, payments and dunning. | Conga docs |
| Conga Approvals | Separate AppExchange listing, starting at $25 per user per month. | AppExchange |
| Conga Composer | Separate; the AppExchange connector starts at $6 per user per month. | AppExchange |
| Conga CLM and Conga Sign | Separate products. | Conga |
| Price Optimization & Management (from PROS) | Separate product; Conga made its CPQ integrations available to all CPQ customers in July 2026 without saying how the product itself is licensed. | Conga |
| Implementation services | Conga Professional Services (over 200 certified consultants) or a partner; no rate card is published. | Conga |
| Application Managed Services | An ongoing subscription for post-launch administration. | Conga |
Which numbers we quote, and which we do not
Conga publishes no price list on conga.com. Its AppExchange listing shows a “starting at” per-user price for a default plan and says to contact Conga for pricing, without saying what the plan includes (AppExchange); we do not use that figure. Its one priced CPQ offer is on AWS Marketplace: $5,400 per user for 36 months, on a listing marked “Deployed on AWS” (AWS Marketplace). We quote that offer with its caveat; it is not the price of the Salesforce package you run. Several third-party review sites also publish a “starting at” figure for Conga CPQ. None is vendor-confirmed, they disagree with each other, and a starting figure without the packages, engines and services attached is not a price, so we do not repeat them. The same rule applies to the other vendors: Nue shows a starting price on AppExchange and DealHub publishes none — see the methodology.
How to compare a Conga quote
- Confirm which CPQ the quote covers
Conga sells two CPQs: Advantage CPQ (formerly Apttus; Salesforce managed packages, also hosted on the Conga Advantage Platform) and Smart CPQ (formerly PROS; CRM-agnostic, aimed at manufacturers and distributors). Make sure the quote names one (conga.com).
- Separate licence from services
Ask for the per-user licence, the implementation services, and any TurboEngines licence as three lines. A single bundled number hides the recurring part.
- Ask where pricing will compute in two years
If the roadmap is TurboPricing, ask what it adds to the licence line; the org also stops being the whole system.
- Count the packages you actually use
CLM, Composer, Sign and Approvals are separate products. Price only what you need; the eight required packages are the CPQ baseline.
- Put it next to the published prices
Kugamon publishes $65 (CPQ) to $125 (Subscription Billing) per user per month and a fixed $15,000–$30,000 implementation set by the edition. Salesforce publishes $150–$200 for Revenue Cloud. The calculator models all three over three years.
Contract terms to read before you sign
- Term and refunds. Conga’s AWS Marketplace offer is a 36-month contract, and its fees are non-refundable (AWS Marketplace).
- Renewal increases. Ask for the annual price increase on renewal, and a cap on it, in writing. No public figure exists.
- What the user price covers. Ask whether TurboEngines, Approvals and the Advantage Platform tenancy are in the per-user price or separate lines.
- AI usage. Ask how AI agents and AiMe are billed beyond what the bundle includes.
- Which CPQ. Conga sells Advantage CPQ and Smart CPQ; the contract should name one (Conga).
Kugamon’s terms are published: a 12-month term with annual billing, a 10-user minimum, KugamonCare standard support included, and a fixed implementation fee by edition (pricing).
The estimate our calculator uses, and why
To draw a chart at all, the ROI calculator needs a Conga number. It uses $117.50 per user per month licence, $270,000 implementation and $40,000 per year admin for a 50-user deployment: about $601,500 over three years, against about $143,500 for Kugamon CPQ (76% lower). Every Conga figure is an estimate, shown hatched in every chart: the midpoint of the low and high cases in our October 2026 competitor research. Replace it with your actual quote; the point of the estimate is to make the comparison possible, not to stand in for Conga’s price.
| Three-year line, 50 users | Conga CPQ (estimate) | Kugamon CPQ |
|---|---|---|
| Licence | About $211,500 | $117,000 ($65 per user per month, published) |
| Implementation | About $270,000 | $10,000 (the $15,000 CPQ fee, $5,000 less on a three-year term, published) |
| Admin | About $120,000 | About $16,500 (estimate) |
| Total | About $601,500 | About $143,500 |
How the Conga lines are built. Each is the midpoint of a low and a high case. The licence high case is Conga’s own AWS Marketplace offer, $5,400 per user for 36 months, or $270,000 at 50 users (AWS Marketplace). The licence low case assumes a lower negotiated per-user price. Implementation runs from three months with two consultants full time at $125 an hour to seven months with two and a half consultants at $150 an hour; those are our assumptions, set around Conga’s own 3–6 month guidance (Conga). Admin runs from partner hours each year to half of a Conga-skilled admin. Billing, CLM, price optimization, premium support and Salesforce licences are not included.
Conga publishes no price list on conga.com; every deal is quoted (conga.com). Its AppExchange listing shows only a “starting at” per-user price for a default plan of undefined scope (AppExchange). Its one priced CPQ offer is on AWS Marketplace, $5,400 per user for 36 months (about $150 per user per month), on a listing marked “Deployed on AWS” (AWS Marketplace); it is not the Salesforce-package list price. Other third-party figures are not vendor-confirmed, so we do not repeat them. For comparison, Kugamon publishes $65–$125 per user per month (AppExchange) and Salesforce publishes $150–$200 for Revenue Cloud (Salesforce).
No. Conga’s documentation says TurboPricing and TurboConfig each require a licence and that you should contact your account executive to obtain one (Conga docs).
They are the same product, sold today as Conga Advantage CPQ (formerly Apttus CPQ), so there is one price list, and it is not on conga.com (Thoma Bravo). Conga’s second CPQ, Smart CPQ (formerly PROS), is a separate product; confirm which one a quote covers (conga.com). Background: Conga vs Apttus.
Conga publishes no rate card (Conga services). Its own guidance is that a typical CPQ implementation takes 3–6 months: 6–12 weeks for smaller companies with standard configurations and more than nine months for complex enterprise rollouts (Conga). Our model’s estimate for 50 users is about $270,000 of implementation, against a fixed $10,000–$15,000 for Kugamon CPQ (implementation cost).
Billing, CLM, Composer, Sign, Approvals and price optimization are separate products (Conga), and implementation and managed services are sold separately (Conga services). Conga does not publish how the TurboPricing and TurboConfig engines are licensed, so ask (TurboPricing). Conga Approvals starts at $25 per user per month on its AppExchange listing (AppExchange), and the Composer connector at $6 (AppExchange).
What Salesforce admins say on AppExchange
Quoted verbatim from the Kugamon listing on AppExchange. Reviewer names and dates as published there. Read all 135, including the critical ones →
★★★★★Easy to understand, easy to implement
“This SFDC-native platform is lightweight but powerful, bringing the entire sales process onto one pane of glass. No more disconnected Opportunities and Quotes/Orders, no more fractured approval processes, just more control over everything. Implementation is a breeze.”
★★★★★Great Salesforce Native CPQ Tool
“Kugamon is an awesome tool that I found to be easy to understand and configure for our complex use case. Not to mention, they have a fantastic onboarding process that does a great job of covering every feature.”
★★★★★Clear & Intuitive
“The Kugamon team is incredibly responsive and handle support questions very quickly. It’s clear they genuinely value customer feedback and are always innovating.”
Published prices, your team size
The calculator uses Salesforce’s published Revenue Cloud Advanced price and Kugamon’s published AppExchange price. Competitor implementation figures are labeled estimates.